Introduction
Daniel’s Tasty Petfoods is committed to protecting the privacy and personal information of our customers and visitors. This notice explains how we collect, use, store, and protect your personal data when you visit our website, purchase products, or contact us.
Daniel’s Tasty Petfoods operates as a trading name of Fresh Green Ltd.
Data Controller
The organisation responsible for processing your personal data is:
Fresh Green Ltd
Trading as Daniel’s Tasty Petfoods
United Kingdom
If you have any questions about how your data is handled, you may contact us through the contact form on our website or by email using the contact details provided on the website.
Information We Collect
We may collect the following types of personal information when you interact with our website or services:
• Name
• Email address
• Delivery address
• Billing address
• Telephone number
• Payment information (processed securely through third party payment providers) • Order history
• Communication messages you send to us
• Technical information such as IP address, browser type, and device information
How We Use Your Information
- Your information is used for the following purposes:
- Processing and delivering your orders
- Providing customer service and responding to enquiries
- Managing your account if you create one on our website
- Sending order confirmations and service communications
- Improving our website and services
- Sending marketing emails if you have consented to receive them
- Preventing fraud and maintaining website security
- We only collect the information that is necessary to provide our services effectively.
Lawful Basis for Processing
Under UK GDPR we rely on the following lawful bases when processing personal data:
Contractual necessity – to process and deliver orders you place
Legitimate interest – to operate and improve our business and services Consent – for sending marketing emails or newsletters where you have chosen to receive them
Legal obligation – where we must retain certain records for tax or regulatory purposes
Marketing Communications
If you subscribe to our newsletter or marketing updates, we may send you information about new products, pet care advice, and promotions.
You can unsubscribe at any time by clicking the unsubscribe link included in marketing emails or by contacting us.
Sharing Your Information
We only share your information with trusted service providers where necessary to operate our business. These may include:
• Payment processors
• Delivery and courier companies
• Website hosting providers
• Email communication services
• Professional advisers such as accountants or legal advisers where required
These organisations only receive the information necessary to perform their services and must keep your information secure.
We do not sell or rent personal data to third parties.
Data Storage and Security
We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse.
Your information is stored securely using reputable service providers that comply with modern security standards.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this notice.
Order records may be retained for up to six years to comply with tax and accounting regulations.
Your Rights Under Data Protection Law
Under the UK GDPR you have several rights regarding your personal data. These include the right to:
• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data where appropriate
• Restrict or object to certain processing activities
• Request a copy of your data in a portable format
• Withdraw consent for marketing communications at any time
If you wish to exercise any of these rights you may contact us through the contact details on our website.
Cookies
Our website may use cookies and similar technologies to improve your browsing experience, analyse website traffic, and support website functionality.
You can control or disable cookies through your browser settings.
Pricing Transparency and Changes
We are committed to fair, transparent and honest pricing across all of our products and services. Any changes to our pricing will be communicated clearly in advance.
Where a price increase applies to an ongoing service or agreement, we will provide a minimum of 28 days’ written notice. This ensures that our customers have sufficient time to review the changes and make informed decisions.
We do not apply hidden charges or introduce mandatory fees at a later stage in the purchasing process. The price presented at the point of decision will reflect the full cost payable, except where optional additions are clearly selected by the customer.
Complaints
If you believe your data has not been handled correctly, you have the right to make a complaint to the Information Commissioner’s Office.
Information Commissioner’s Office
[www.ico.org.uk](http://www.ico.org.uk)
Updates to This Notice
We may update this privacy notice from time to time to reflect changes in legal requirements or our services. The most recent version will always be available on our website.
Daniels Tasty Petfoods